Hey there, fellow marketing ninjas! Are you ready to take 2023 by storm? It's time to gear up and get those leads rolling in, but where do we even start? Marketing channels can feel like a minefield, but fear no more. We've done the research, analyzed the data, and have come up with the winning list of marketing channels that will make your B2B company slay in 2023.

First up, 2023 is all about Video Marketing. According to statistics, 87% of businesses use video marketing as a tool to connect with their audience. From animated explainer videos to live demos of your product, the sky's the limit when it comes to video marketing. Need more proof? Video content can increase organic search traffic by 157%, and customers who watch product videos are 85% more likely to make a purchase. So get that camera rolling and show off your product like it's an Oscar-winning performance.

Next on the list? Personalized emails. No, we're not talking about adding the recipient's name and calling it a day. We mean getting seriously personal. Segment your email list based on customer behavior, preferences, and purchase history. Then, create emails that speak to each segment's specific needs and interests. According to Campaign Monitor, marketers have seen a 760% increase in email revenue from segmented campaigns. Personalized emails are also more likely to be opened and clicked, increasing your chances of converting those leads into customers.

Third on our list is Webinars. Not only do webinars provide value to your audience by providing educational content, but they also help establish your brand as an industry authority. Plus, attendees are more likely to become customers, with 20-40% conversion rates on average. As more people work remotely, webinars are becoming an increasingly popular way to connect with others and learn new skills. So put on your best webinar voice and share your knowledge with the world.

Next up? Social Media Advertising, specifically LinkedIn. LinkedIn is the go-to platform for B2B companies, with over 690 million professionals worldwide. According to Hootsuite, LinkedIn ads have an average click-through rate of 0.39%, which might not sound like much, but is actually 2-3x higher than other social media platforms. LinkedIn's targeting options are also more specific, allowing you to reach decision-makers in specific industries, job titles, and even company sizes. So get to creating those LinkedIn ads and reel in those high-quality leads.

Last but not least, SEO. As always, optimizing your website for search engines is a must-do in 2023. With over 93% of online experiences beginning with a search engine, having strong SEO will help ensure that your B2B company is seen by the right people. Make sure your website is mobile-friendly, has fast loading times, and has quality content that is optimized for your target keywords. According to Hubspot, businesses that prioritize blogging are 13x more likely to see a positive ROI. So get to blogging, optimizing, and climbing those search engine rankings.

Conclusion:

Congratulations, you've made it to the end of our winning list of marketing channels for B2B companies in 2023. Now it's time to put these strategies to the test and watch those leads roll in. Remember, stay up-to-date on the latest marketing trends, keep creating quality content, and always keep your target audience in mind. With these marketing channels in your arsenal, your B2B company is sure to come out on top in 2023.